Millennials Rate Foodservice Chains' Brand Equity (NACS)
Harris Poll study suggests that gap between baby boomers and millennials may reflect boomers’ needs to eat healthier.
NEW YORK – Millennials are awarding higher than average brand equity to coffee and quick service, casual dining and chicken restaurants, according to new research from The Harris Poll’s 29th annual EquiTrend Study, which measures brand health over time.
